Comments on: Banner Ads – Are they Worth the Price? http://joyhawkins.wordpress.com/2008/12/16/banner-ads-are-they-worth-the-price/ A blog dedicated to the analysis and explanation of information pertaining to Search Engine Optimization (SEO) Wed, 04 Mar 2009 17:29:21 +0000 http://wordpress.com/ hourly 1 By: Martynas http://joyhawkins.wordpress.com/2008/12/16/banner-ads-are-they-worth-the-price/#comment-60 Martynas Mon, 09 Feb 2009 20:05:57 +0000 http://joyhawkins.wordpress.com/?p=82#comment-60 Banner ads vs text ads. Of course wins texts ads (average results). But you can use the same text ad tactics with banner ads - don't use long scenarios, don't use long animations, don't use complex interactions. Say as simple as you can, and so on... - using the same tactics like building message in text ad, and you can use text ad graphics. (For example this tactics lets reach 10 times bigger CTR vs competitors.. but it works with specific products) Use CPC ad-networks, use only wright channels/sites. Re-optimize campaign during time period (remake creative, change message to avoid burnout and to reach conversions on site/landing page). But anyway if you have to start short-term huge-reach brand-based campaign on limited market - you have to use banner and CPM/Flat rate positions in media plan. Banner ads vs text ads. Of course wins texts ads (average results). But you can use the same text ad tactics with banner ads – don’t use long scenarios, don’t use long animations, don’t use complex interactions. Say as simple as you can, and so on… – using the same tactics like building message in text ad, and you can use text ad graphics. (For example this tactics lets reach 10 times bigger CTR vs competitors.. but it works with specific products) Use CPC ad-networks, use only wright channels/sites. Re-optimize campaign during time period (remake creative, change message to avoid burnout and to reach conversions on site/landing page). But anyway if you have to start short-term huge-reach brand-based campaign on limited market – you have to use banner and CPM/Flat rate positions in media plan.

]]> By: Ashleigh Casner http://joyhawkins.wordpress.com/2008/12/16/banner-ads-are-they-worth-the-price/#comment-16 Ashleigh Casner Tue, 30 Dec 2008 20:22:57 +0000 http://joyhawkins.wordpress.com/?p=82#comment-16 Agreed, SEM and SEO are much more effective than banner display campaigns when looking to get the best ROI. However, banner ads can work if they are based on performance vs. CPM. For example, affiliate programs such as LinkShare give advertisers a chance to run banner ads while only paying for each acquisition. Which is often a revenue share or flat fee model… Agreed, SEM and SEO are much more effective than banner display campaigns when looking to get the best ROI. However, banner ads can work if they are based on performance vs. CPM. For example, affiliate programs such as LinkShare give advertisers a chance to run banner ads while only paying for each acquisition. Which is often a revenue share or flat fee model…

]]> By: Joan Damico http://joyhawkins.wordpress.com/2008/12/16/banner-ads-are-they-worth-the-price/#comment-12 Joan Damico Mon, 29 Dec 2008 17:45:35 +0000 http://joyhawkins.wordpress.com/?p=82#comment-12 Nice post. I agree that SEO offers better ROI than banner ads... especially if banner ads link to a poorly optimized site. Frankly, SEO shouldn't be optional, but a foundation element of any website. In my experience, banners are best used as part of an integrated marketing communications campaign. So when clients ask me to write a banner ad, I usually recommend tying in the banner ad message to that of a larger, integrated campaign that could include offline mailers, online landing pages, microsites, email marketing, blogs, newsletters, etc. Nice post. I agree that SEO offers better ROI than banner ads… especially if banner ads link to a poorly optimized site. Frankly, SEO shouldn’t be optional, but a foundation element of any website.

In my experience, banners are best used as part of an integrated marketing communications campaign. So when clients ask me to write a banner ad, I usually recommend tying in the banner ad message to that of a larger, integrated campaign that could include offline mailers, online landing pages, microsites, email marketing, blogs, newsletters, etc.

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