Comments on: GoDaddy’s Super Bowl Ad – Disgusting, or Right on Target?

By: Viky

Viky — Mon, 09 Feb 2009 03:52:49 +0000

Although it might be a good option to attract people’s attention but I don’t believe that it much help in gaining some more customers yo “go daddy”.

By: Dali Burgado

Dali Burgado — Fri, 06 Feb 2009 22:44:36 +0000

Judy,
As a woman, I absolutely find it disgusting, but Craig is right…if Go Daddy is concerned with the 18-35 year old men, then they are really catering to them.

Very interesting post. Rock on, girl.
Dali Burgado

By: Craig

Craig — Thu, 05 Feb 2009 22:57:06 +0000

I read that Google Trends data very differently. You say the buzz died down, which is true to an extent, but you are also looking at a volume increase of more than 100%+ year over year for several years running. Any company would be overjoyed to show such numbers. I would say the creatively bereft GoDaddy effort has been a solid performer if traffic is our primary metric.

Also, as far as offending people, most corporate domain purchases will be handled by the IT group, filled with 18-35 year old men. I doubt they are particularly concerned about the image GoDaddy portrays.

By: Matthew Jancosek

Matthew Jancosek — Thu, 05 Feb 2009 16:40:27 +0000

That is a hard thing about marketing – TASTE –
I varies from person to person and in age. So look at the demographics on actually who watches the games, and what are they usually pick up on the quickest? SEX!!!! Trust me guys all over were talking about that commercial the next day at work, just enforcing brand awareness.

Marketing will change very little to the fact that sex sells. Even to women. They would rather see Fabio (put any mucular guy’s name here) in a commercial that Michael Moore.

I too was caught off guard with children watching and they should have thought about it, but they do not care because there are more 14-45 year old men watching that 5-12 year old boys.

By: sunkist219

sunkist219 — Tue, 03 Feb 2009 23:00:08 +0000

I agree with you 100%. Sometimes the success of certain types of advertising makes me sick!

By: Tom D.

Tom D. — Tue, 03 Feb 2009 22:38:02 +0000

There’s no such thing as bad PR… Or so they say… The commercials generate buzz so I guess they’re effective. But I’m old school and they do turn me off… mostly as I think they reflect a man in his Mid-life crisis. It’s almost embarrassing now to say I have use their service… The commercials are obvious and not even clever… It’s almost like Sex for Sex’s sake…

It’s unfortunate because the service is actually quite good if you develop sites… I started using them before I ever saw a Superbowl ad though…